KANNAPOLIS, N.C. -- Jay Farner, president and chief marketing officer of Quicken Loans, was out trick-or-treating with his three children Sunday night when he received a phone call.
"We won! We won!" an associate shouted into Farner's ear.
At first Farner did a double-take. He wasn't sure what his co-worker was talking about. Then he remembered: Quicken Loans just entered into a partnership with Stewart-Haas Racing -- so when SHR owner-driver Tony Stewart wins as he did Sunday when he captured the Tums 500 at Martinsville Speedway, so does Farner's company.
The partnership became official Tuesday with a lunchtime announcement at SHR's Kannapolis headquarters, where details of the arrangement were laid out. Quicken Loans will serve as the primary sponsor on SHR driver Ryan Newman's No. 39 Chevrolet for nine races in 2012. The sponsor also will be displayed prominently on Newman's car this weekend at Texas Motor Speedway, where the car will carry a special paint scheme to help promote the Quicken Loans Carrier Classic, the NCAA Division I men's basketball season opener between top-ranked North Carolina and Michigan State that will be played on the flight deck of the U.S.S. Carl Vinson aircraft carrier on Veterans Day, Nov. 11.
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