Today, American Express and Facebook will roll out a program that allows the credit card giant's Membership Rewards customers to redeem points for ads on the social-media giant's site. The program is primarily targeted at small-business owners via American Express OPEN, but it's also open to millions of other AmEx card holders, says Ed Gilligan, vice chairman at American Express.
"When we ask small-business owners to name their biggest challenge, the answer is always finding new customers," Gilligan says.
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