Sunday, May 20, 2012

Chrysler's U.S. sales gains driven by better vehicles, management


Chrysler Chairman and CEO Sergio Marchionne deliberately kept expectations low at the beginning of this year.

Aside from the low-volume SRT Viper, there would be only one all-new major vehicle introduction: the Dodge Dart.

Even so, Chrysler's U.S. sales through April have increased by a third -- nearly triple the industry average.

Left for dead just three years ago, Chrysler has gained market share -- 11.6% for the first four months, compared with 9.6% a year ago. Ford and General Motors, on the other hand, have lost ground as Asian automakers recover from last year's tsunami.

"Now we've got the (new) products, we've got the highest quarterly earnings in 13 years," said Reid Bigland, Chrysler's head of U.S. sales.

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